Secrets To Having A Successful Blog In Private Practice
You may even have one but feel overwhelmed every time you go to write. I’m going to break down ways to make your blog easy to write and popular with potential clients.
I like to call this the resumé process. It’s like your blog is the resumé, and you have to make yours stand out against all the other ones for potential clients.
Use these keywords to try to come up with a topic to cover. If you are really feeling stumped on what to cover, enter those keywords in to see what others have written about the topics, you never know what idea may come to mind.
You just enter in the keywords it will give you a list of possible blog post ideas.
Now that you have your idea, time to create a title!
Numbers, specifically odd ones, tend to get more clicks. How-tos are always going to be a good way to start.
So take this title for starters…
Becoming a celebrity therapist.
We could also write it as “How to become a celebrity therapist.”
Or this is “5 ways to become a celebrity therapist.”
The “how-to” or “5 ways” is way more likely to get clicked on then becoming a celebrity therapist, even if they are all saying the exact same thing.
Next is your hook for your blog in private practice
The best hooks are small clusters of words that grab the attention of the readers. For this blog, I went with Who wants to be a….. Celebrity?!?!? Okay, maybe not Dr. Phil, but at least an expert.
You have to grab the reader’s attention to make them feel why they should read this post.
After the hook, you will need a SMALL summary.
When I say small, I mean small. One to two sentences max. You can see what I wrote here for our blog post.
See how I told them why we needed to show yourself as a celebrity? I let them know what we are going to cover in a way that makes them want more.
If you have all of your writing clumped together in traditional paragraphs your reader will oftentimes become overwhelmed by this and not read the post.
Add visuals in your content to give the texts a break as well.
People love to look at pictures, so give the people what they want. Just be sure to have permission on any pictures you may be using.
Write your blog like you are speaking to a client in person. Would you tell them something about research shows or your experiences?
Word things in a way where they can easily apply it to their lives for your private practice blog.
If you pay attention to our post you see how we are using you a lot. That is putting everything in second person so the reader can easily apply these tools to their life.
With these simple tips, you should be writing blogs in 20 minutes flat that will give you a lot of reader engagement, as well as boost your SEO with Google.
Leave us some comments with links to your blogs so we and others can check them out.
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